These days, you can’t open your browser without seeing a news article on AI revolutionizing the business world. It’s by far the most intense subject to break our business landscape.
It should be no surprise then that the question on every business owner’s lips is: Can I use AI to leverage success in my business?
If you’ve asked this question, then don’t worry – you’re certainly right to be intrigued.
After all, entrepreneurs everywhere are making lofty claims that AI can practically run your business for you. But don’t be fooled: like any tool, AI has its uses, but cannot supplant hard work.
Down below, we’ll explain three popular ways AI is used by business owners, and if they’re realistic for your business.
#1 Can You Use AI For Content Creation?
Your first port of call will be ChatGPT: the most popular new technology over the last decade.
Technically ChatGPT is a language learning model. But for all intents and purposes, it’s a text generator.
Some business owners are using it to write their website content, marketing emails, and ad captions for themselves. But realistically, could this work for you?
The answer is: a little, yes, but mostly no.
Don’t get us wrong: ChatGPT is a great way to kickstart your ideas, especially if you’re having a creative blockage. This is not uncommon in creative work like copywriting, which can often be tedious.
An AI like ChatGPT can come up with numerous topics, angles, and styles of voices that will get your creative neurons firing.
Just don’t rely on it to do all the work. AI can write a lot of content, but this content tends to sound robotic, repetitive, and downright bad in some cames. Not to mention that AI’s like ChatGPT can still get information wrong, or outdated.
Worst of all, it tends not to say anything with substance, so if you’re trying to educate your audience it would pay to write it yourself.
Our verdict? AI might be a good way to ease into writing content if needed. But on the whole, stick to writing your business content yourself – after all, you’re the expert!
#2 Are AI Image Generators Worth It For Your Business?
The idea that you can ask a machine to create a picture of anything – without having to pay a professional photographer – is very enticing to business owners. And for good reason!
The problem is AI image generators are very rough around the edges. Their images have an easily recognizable style to them that makes them offputting.
Plus, the AI still makes mistakes like adding an extra finger here or there to photos of people.
Overall, placing AI generated images on your site at the moment can come across as unprofessional, as they tend to look cartoonish.
If even one potential customer is turned away by them, all the benefit of convenience that comes from using AI is invalidated.
Our verdict? Stick to traditional stock photos or professional photographers for now.
#3 Can AI Be Used For My Customer Service?
Using AI as your admin person, lead qualifier and appointment booker – or all three! – is by far the most popular option.
There’s plenty of business engineering software that connects AI chatbots to your customers via text or email.
Theoretically, you could win hundreds of clients in a week with your AI talking to them all at once.
The problem?
Using AI still doesn’t get you the lead in the first place. It’s all well and good to say AI could handle a hundred inquiries a day, but you still need to get a hundred leads first – which is no small feat.
Not to mention that customers who talk to an AI can easily tell they are not talking to a human. This makes people uneasy and is a quick way to lose a sale. AI might be good at talking to a high volume of leads, but it doesn’t know how to build a relationship of trust with people.
In 2025, there is still no better way to get a sale than talking to the customer yourself!
There’s No Need For A Personal AI When You Can Have A Personal Accountant
Here at The A Firm, we might not be supercharged robots…but we are friendly, experienced accountants and financial consultants who genuinely care about the success of your business.
We ensure all of our clients feel like our top priority at all times – and best of all? You’ll always speak to a human when you contact us!
Call us today for your tailored business plan and tax advice!