Every business owner’s dream is to hear their employee say: what other responsibilities can I take on?
But the fact of the matter is that when this happens, most business owners don’t know what to say!
Upskilling your team members can be a rewarding experience for both of you. But it can also be immensely rewarding for your business!
So, Why Should You Encourage Team Members To Upskill?
Upskilling your team makes them feel more responsible, which in turn leads to higher job satisfaction.
But it doesn’t stop there: the more skilled your team are, the more you can do with your business.
This is because you’ll be able to offload some of your responsibilities to your team, freeing you up to continue leading and growing your business.
Even if your team members can’t take over the more specialized parts of your job, they can learn skills that might be costing you because of outsourcing.
All in all, your business will grow faster and you’ll save on management fees the more your team upskills.
Here are some high-priority skills you might want to consider:
#1 Once Upskilled, Let Them Run Wild On Social Media
Its become virtually impossible to run a modern business without a social media presence.
A good social media page and strategy will attract new clients and increase your brand awareness.
The downside? This is a very labor-intensive job: someone needs to be regularly posting content and cultivating a community in the comments section.
The good news is this means far less on outsourcing fees if one of your team picks it up.
Consider directing your entrepreneurial team member to your social media page if they ask.
#2 Upskill To A High Converting Copywriting Skillset
Next, you’ll want to consider copywriting for your team’s upskilling.
It’s a highly lucrative skill that can give your business tremendous leverage over the competition.
A team member learning the ropes of copywriting can help your business in a number of ways:
- Write compelling copy for your email marketing campaigns, reducing the need for hiring a marketing professional
- Writing webpage content for your website. Typically, website design companies will charge a high price for this service. But your team member will have much better insider experience and knowledge anyway.
- Communicating with clients on high-priority email chains to keep the relationship strong and projects on track.
#3 Consider Upskilling Your Team To Website Management
Sometimes, all a business owner wants to do is make a minor change to their website. But this act alone can incur a hefty fee from web design agencies.
It can be tremendously frustrating like you’re stuck between pouring money down the sink or having a subpar website.
But by having one of your team members upskill in website management, you’ll have control over your website any time you need it – for a much lower expense.
#4 One Of The Most Valuable Lead Generation Skills To Learn: SEO
SEO might take your team member a little longer to learn than the other items on this list, but the wait is worth it.
SEO is a tried and proven method to get more leads for your business consistently over long periods of time.
The best part is quite a lot can be achieved by simply rewording your website and consistently posting blogs. This can be picked up by a beginner quite easily.
It’s also a good segway for them to learn website management and copywriting, too!
By having one of your staff do SEO in their quieter periods, you can rest assured that new clients will be trickling in without you having to lift a finger – or your checkbook!
Ensure You Still Remember To Consult The Professionals
If you can’t already tell, here at The A Firm we’re a little obsessed with saving you money.
The reality is that a team member who wants to step up and upskill themselves is a huge opportunity for your business.
But there are some things that you simply must consult a professional for: like accounting or bookkeeping.
At The A Firm, we can help you come tax time and grow your business with our new business strategy advice. Contact us today for your free thirty-minute strategy session!