Do you ever feel like you’re spending too much time on a project, but you can’t pull yourself away until it’s juuuust right?
We all know the feeling, but sometimes striving for perfection can do more harm than good.
Typically in business, it’s the early bird that gets the worm. And sometimes the bird waiting for perfection doesn’t eat at all!
So, let’s see why ‘good enough’ outweighs perfection most of the time.
Why A ‘Good Enough’ Mindset Can Help Grow Your Business Faster
Now we’re by no means saying that you should not care about the quality of your work – far from it!
But when it comes to the ‘perfectionist’ trait, it can typically lead to more harm than good in terms of efficiency and productivity.
This is because in the world of business you will rarely have the chance to make something truly perfect.
(Not to mention it’s usually an unattainable fantasy in most cases.)
Worse, spending weeks, months, or even years trying to achieve perfection can slow down business growth tremendously.
It’s usually better to get good quality work done and launched in a realistic timeframe, rather than missing deadlines by trying to get everything just right.
You should always be striving for a balance between good quality work, creativity, and moving quickly.
So, here are the top things you should and shouldn’t obsess over until they’re perfect.
What Shouldn’t You Obsess Over Until The Finest Detail?
Marketing emails
At least half of your recipients simply won’t open your email. And the ones who do? They’ll only look over it for a few seconds at most, before clicking onto your website. As long as it gets your brand front of mind, a marketing email doesn’t need to make the sale then and there.
Ads
When you’re just starting out with ads, there’s simply no way to know what will and won’t work – despite your best intentions. The smartest thing you can do is get ads up ASAP and test as many different angles as possible. Testing a wide variety of angles, creatives and copy will be far more beneficial than focusing on a single ad you think will work best.
Website copywriting
Very rarely will a customer read the content of your entire website. At most, they will be drawn to your images and headlines – they’ll usually glance over your website copy. Most customers certainly won’t be going through every word with a fine toothed comb. Ensure your main points are clear and concise, and your customers will be happy.
Logo
A logo can have immense personal meaning, but almost no customer will remember what your logo looks like – unless you’re a billion-dollar company! They are much more likely to associate you with your company name.
Communicating everything at once
When it comes to websites, emails, and ads, so many business owners try to communicate everything their business does at once. From mission statements, services, referrals, founding story, discounts, to educating the prospect – this can all overwhelm customers. Just communicate your main value proposition, and the rest will come with time.
But What Should You Obsess Over Relentlessly?
Customer service
Keeping your customers happy is your number one priority. Customers will always remember a bad interaction; but give them a good one, and they’re likely to sing your praises to friends, family and coworkers!
Getting Google reviews
Google reviews are a huge trust signal that can mean the difference between a customer choosing your business over a competitor. The downside? It’s rare for a customer to leave a Goole review unless you prompt them, or you simply give them stellar customer service – doing both would do the trick!
Delivering on time
Whether your business ships products or delivers services, it absolutely would behoove you to ensure things are completed on time. This signifies to customers that you are reliable and greatly increases the chance of them coming back.
Managing your team
Ensuring that your team is satisfied with their responsibilities gives you a solid foundation from which to grow your business. Your team will likely be the ones interacting most with clients, so a positive attitude from them will reflect onto your customers. You won’t be able to grow your business if your team is leaving!
Website first impression design
We mentioned website copywriting before: but it’s just one factor of a few dozen that combine to make your website great. Others include the graphic design, user interface, site layout, “About Us Section’, etc. Ensuring a customer’s first impression is nothing short of amazing will go a long way to winning you new business.
Don’t Obsess Over Your Finances: We’ve Got Your Back!
Well, it looks like you have a long list to obsess over – the last thing you want is to add finances to it!
At The A Firm we’ve helped hundreds of Australian business keep their finances accurate and growing through our business growth strategies.
Want to grow your business & profits before the next EOFY? Contact us today!