For many small businesses, the Christmas period may account for a large proportion of their annual sales.
The holiday season is a significant spending period for consumers and brands, providing businesses with opportunities to maximise their sales.
To stay ahead of competitors, it is important to establish a plan. You should advertise ahead of the busier months, and consider new marketing avenues such as online media.
Plan strategically
A plan that covers who the target audience is and what marketing activities are to be conducted during the lead up to Christmas can provide you with guidance. Be sure to include measurable and realistic goals for your overall strategy and monitor them.
Get a head start
Early promotions help to create awareness about the products and services, providing a chance to stand out from the crowd before competitors begin advertising. Pre-Christmas marketing ideas may include early-bird offers to attract customers who like to shop ahead.
Digital focus
Consider expanding into the digital realm with online tools such as sponsored social media, paid search or email marketing to inform customers of your promotions. Online communication can include gift suggestions and seasons greetings to customers. The content that you develop and share should be relevant to ensure maximum engagement with your customer. Customer created content is one of your most powerful marketing tools, see if you can utilise this type of content.
Do these things and you are well on your way to maximising your Christmas Period Sales.
