A blog is one of the most effective ways to grow your business online.
While at the same time delivering value and education to your existing clients – which may net you referrals as a bonus!
The best part about having a blog for your business is that it helps in many different areas of your business, not just one.
And: it’s totally free! All it takes is rolling up your sleeves and typing (or paying a specialist to do it for you.)
Find our top tips below for how to best use your next blog.
#1 – Always Upload The Blog To Your Website
The first thing you should consider doing with your blog is uploading it to your website’s “News” section.
This way it’s on permanent display for all of your website visitors to see.
Nowadays, almost every website has a blog that potential leads can visit to learn more about the business.
This is usually the deciding factor for whether or not a potential customer becomes a paying customer!
Additionally, a blog that is regularly updated will give another reason for existing clients to revisit your website – and maybe even buy from you again.
Google’s algorithm actually ranks websites with blogs higher on relevant topics, so it works in the background to make your website more prominent too!
#2 – Share That Masterpiece On Social Media
This goes without saying, but sharing your blog to social media is an absolute must.
This will alert your existing followers to your new publication and subsequently increase your web traffic.
What’s more, it gives them an opportunity to comment, like and share it with their network.
Next, this blog could potentially reach entirely new audiences on social media.
These audiences may want to engage with your business – something that just posting to your website won’t do.
#3 – You’ve Now Got The Perfect Lead Magnet
A lead magnet is something that you give away for free to prospective new clients, so you can secure their contact details.
You could write a blog on a topic relevant to them, with your own industry knowledge.
For example: a financial advisor may write a blog on the top five portfolios to invest in right now.
Once a few leads have given him or her their contact details, the advisor could occasionally send them emails to nurture them into new clients.
#4 – Your Blog Can Help You Rank For SEO Keywords
Arguably the most useful thing to write a blog for is SEO.
SEO is what determines your website ranking in people’s Google searches. Did you know that 87% of all Google searches end up clicking on the top three results?
And a blog can help you get there!
You’ll want to pick a topic that is relevant and trending to your industry: then write a blog about it!
This way, Google will match your blog to people who are searching for that exact topic.
For example: an accountant might write a blog on “Ten things I can claim on tax.”
Then, whenever someone Googles: what can I claim on tax? The blog will show up.
Not only will you have provided free education to someone who’s interested in your industry, but you may just win a client out of it!
How An Accountant Can Help Your Business Succeed
Now you know exactly how to grow your business with a well-written blog.
But do you know the best way to grow the finances of your business? How about growing your team, whilst still keeping overheads at a minimum?
At The A Firm, we have decades of experience in helping Aussie small businesses keep their cashflows healthy.
Call us today for all your accounting needs!