Event management can elicit a mixture of trepidation, cringe, and hesitancy in many business owners.
For others, it simply means a good party!
But launching your event doesn’t have to evoke these negative feelings; indeed, event management is more than just a party.
It’s a way to launch your business into the lives of your dream clients and elevate your revenue through authentic connection.
In today’s digital age, nothing could be more important!
Event Management: A Definition
So, does event management always have to mean you’re throwing a party for customers?
Of course, but it certainly helps!
An event is simply a registered function that occurs within a space of your choosing and connects your business with your customers.
Or, it could connect you with other, like-minded businesses.
The event can have numerous themes:
- Fun
- Casual
- Educational
- Serious
- Collaborative
- Or a mixture of all – it’s really up to you.
The “management” part is how you set this event up and effectively market the event to your target audience.
This should be split into four stages:
- Goals – What do you want to achieve from this event?
- E.G.: You want collect 100 email sign ups from new leads
- Planning – You’ll need to organize everything down to the last detail:
- Venue, attendants, music, catering, and all presentations or entertainment
- Launching – This is the fun part! Go out and ensure all of your guests are having a good time
- Follow up – Ensure you are checking in with all attendants that they are following your pre-set goals
So, exactly how can you use event management to your advantage?
#1 Launch Your Brand New Business!
Effort required: 9/10
Potential Results For Your Business: 8/10
Difficulty: 9/10
If you’re just starting out then a brand launch is the most effective way to get recognition ASAP.
Plus, it’s an exciting and sure way to alert local audiences that you’ll be opening in their area.
A brand launch will let you stress-test your pitch deck, product range and services to a real life audience.
You’ll get crucial feedback in real time from real people!
Best case scenario: you hit the ground running with a few new customers or clients.
#2 Launch A Product For Immediate, Real Life Sales
Effort required: 6/10
Potential Results For Your Business: 9/10
Difficulty: 7/10
Just like launching your business with an event, doing the same for a specific product or service is just as good, if not better.
By keeping your event tailored to just one product or service, you can really hone in on your niche.
This lets you connect to your preferred customers – the ones who will become recurring clients – rather than trying to market to everyone.
You can also build an event theme around the product or service, to really streamline the event and make design decisions simpler.
Best case scenario: people who are interested in your specific product or service will attend. These leads are much more likely to convert to paying customers.
#3 Gather Real People From Your Ideal Audience
Effort required: 5/10
Potential Results For Your Business: 8/10
Difficulty: 6/10
Notice how we said audience and not audiences?
That’s because your event should be tailored to a very specific customer avatar, for best results.
Because the biggest advantage of hosting an event is that you’ll attract your dream customer.
And better yet, you’ll meet them face-to-face!
No need for them to fill in a web form or have to follow them up with an email.
Instead, you can talk to them directly and really connect them with your product or service in an authentic way.
Best case scenario: You may get invaluable insights from your target audience because of an authentic conversation that you otherwise would have missed with ads.
#4 Consider Hosting A Networking Event To Find Leverage With Like Minded Business Owners
Effort required: 6/10
Potential Results For Your Business: 7/10
Difficulty: 5/10
If connecting with your customers and potential leads isn’t your thing, then no stress.
There’s a perfect alternative: networking!
Nobody likes to party as much as office workers; or even just getting out of said office.
By holding an event specifically for business owners, you can effectively bring together high value individuals for your business.
In fact, plenty of business owners are more than happy to attend networking functions. This is because everyone recognises the value in meeting up with other industry leaders.
You can discuss over drinks how to leverage each other’s networks and strengths, leading to a holistic joint venture.
Best case scenario: You may form a lucrative joint venture with a long term business partner.
Events Aside, You’ll Need Someone To Manage Your Finances
You’re all set to make the most of event management for your business!
Even if you don’t want to hold your own event, we hope we’ve helped you see that even just attending other events is worth your while.
Want to know what the biggest event for your business is? EOFY!
And who better to help you navigate it and save thousands in taxes than the A Firm. Call us today!