Let’s face it: in 2024, content is king – especially when it comes to generating new customers for your business.
But because of this well known fact, it can sometimes feel like all your competitors are churning out high quality content seemingly in a snap. We know that at times it can feel difficult to keep up.
Especially when you have a business to run.
Content: A 2024 Definition
So we’ve curated this list of free design tools to make sure your business won’t get left behind in the content race.
Because the better your business content is the more likely potential customers are to notice you.
Disclaimer: wondering what we mean by content? It’s a broad term, but it can include:
- Social media posts & ads
- Website copywriting
- Website blog
- How-To videos, marketing clips, and video courses
- Marketing emails, and so much more!
If that sounds like a lot, don’t worry: our recommended tools down below can be used to create all of the above.
And just so you know, your business doesn’t need to be creating every single bit of content possible, across every one of those platforms. Most of the time, it will benefit your business more to pick and choose one to two types of content to focus on, rather than trying to do everything.
Read on to learn how to make outstanding content:
#1 Miro: The Launchpad You’ll Need Before Your Content
Miro is what we call a Digital Collaboration Platoform – fancy words for what is essentially a digital whiteboard, similar to the one in your conference room.
The difference here is that – apart from being on your computer – Miro can be accessed by hundreds of your employees, clients, and shareholders at once from across the world at any time.
It’s a fantastic tool to outline & organise your content – before you begin making your content – and involve your whole team at the same time.
Everyone can add their own shapes, text, whiteboards, and comments to your design. This creates a freeflowing and creative atmosphere.
You’ll be able to drag and drop shapes, texts, titles and links to your heart content. We’d recommend using this free, in-browser software to plan things like your:
- Audience funnel stages
- Content pillars
- Customer avatar
- And your content messaging flow
#2 Canva: The Jack Of All Trades & 2024’s Content MVP
You’ve likely already heard about canva: half a decade ago, people were referring to it as the “free version of photoshop” in a rather dismissive manner.
But now? This free design and image editing application has completely overtaken Photoshop for the majoruity of modern business owners. In fact, more and more professional designers swear that Canva is their go-to tool even over Photoshop.
So what are you waiting for? Use what the pro’s use!
This tool has pretty much everything you’ll ever need in a graphic design tool. You can:
- Edit photos
- Create templates
- Design snazzy templates
- Make valuable infographics
- Create fantastic videos
- Craft your own ads instead of shelling out thousands of dollars to a creative agency
The best part is that Canva has a bunch of free learning resources to help you get started. Plus, it’s already extremely beginner friendly.
In fact, you can just drag and drop what are called “templates” – pre-designed graphics by other people that you can use at a moments notice. This tool was practically designed to empower business owners who struggle with technology.
#3 Clipchamp: Make Video Content Easy & Compelling
Once upon a time, video editing was an esoteric domain that regular old business owners would have to outsource to expensive experts.
Nowadays? You can use Microsoft’s own video editor for free!
Upload any video you would like to jazz up and you can do it all in their browser.
Microsoft also provides free tutorials on how to make creative features such as intros and outros in your video. These will make your content more engaging.
Use This (Almost) Free Tool To Upgrade Your Profits (Hint: It’s Us.)
Great job for making it this far: you’re tooled up to start making amazing content for your business.
In the meantime, you’ll want to make sure you’re not neglecting the most crucial aspect of your business: your finances.
Here at The A Firm, we can help keep your business assets and finances on track while you focus on making your new content
Book a free strategy call with our team today.