Customer avatars have become a marketing buzzword the last few years, so you’d be forgiven for rolling your eyes.
But what’s not forgivable is missing out on the astonishing value they bring to your business.
The right customer avatar is one of the most efficient and reliable ways to scale your business.
How? By connecting you with your ideal customers!
Let’s Get One Thing Straight: What Is A Customer Avatar?
Simply put, a customer avatar is a mock-up of your ideal client.
It’s a framework that lists out important details about their personality, livelihood, and even their dreams.
This gives you a number of powerful, clear reference points to use in your marketing, research, and negotiations.
Now, What Are The Essentials Of A Customer Avatar?
Want to know the best part about your customer avatar?
You can make it completely on your own!
There’s no need to shell out thousands of dollars to a fancy marketing agency.
But, let’s get a few things straight: your customer avatar’s primary purpose is to help you connect and sell to your dream client.
So, you’ll need to list out exactly what makes your ideal client, such as:
- What are their hobbies?
- What is their biggest challenge right now?
- How does your product or service help them overcome this challenge, and ideally make their lives easier?
- Where do they hang out in real life and online?
- Age?
- Gender?
- Career?
These are all crucial details that give you fundamental ideas about how to reach them and connect to them.
But most importantly, these details let you know what problem you’re solving for them: the ultimate reason why your ideal customers should buy from you.
So, how else can an avatar help your business scale?
Remember: Attract A Few Customers That Are Right For You, Instead Of Plenty That Are Wrong
Many Australian small business owners can make the mistake of thinking that more leads automatically mean better results.
However, having too many leads that aren’t your ideal client can actually hold back your business significantly.
This is because you and your team will have to spend time qualifying them, following them up, educating them on your product, convincing them they need you…
It will never end!
The keyword here is quality over quantity.
A customer avatar will let you know that – most likely – nine out of ten leads are not for you. You can safely turn them away and focus your efforts on your ideal customer:
The type of person who will be ready to buy from you, sing your praises, and become a loyal, repeat customer!
By The Way: You Don’t Need To Stick To Just One – Consider Segmenting Your Avatars
You don’t need to stick to just one avatar, although it is recommended to start this way.
Your product or service may be marketable to a few different customer avatars, so feel free to experiment and see which one is the most successful.
Just remember: keep your number of avatars below three, as any more and you might as well be selling to everyone!
Consider Making Use Of Your Avatars On These Channels
By now you might be wondering where exactly do you use your customer avatar?
Try to imagine yourself speaking directly to your ideal client. This may take place on:
- Your Facebook ads
- Your email marketing efforts
- Your website copy
- How you speak to a new lead on the phone
- How you craft your discounts, promotions, and deals
- Even how you speak to people in real life!
We recommend printing out a sheet of paper with your customer avatar’s details on it. This will help you keep key details in mind when crafting a message to your ideal clients, whether through ads or email.
Don’t Forget Your Financial Avatar, Too: You!
Now that you’re ready to scale your business by attracting the right clients, you’ll need to ensure your finances won’t be holding you back.
At The A Firm, our qualified accountants, bookkeepers, and financial solution experts can help audit your business and find handy ways to save money.
Contact us today for your free strategy meeting!