There’s never been an easier time in history to reach your target audience. They’re quite literally just a few clicks away!
Of course, with this ease comes division. Namely, each category of person will have a favored place to “hang out” digitally.
What does this mean?
Bad news: marketing in the wrong way will mean you miss your audience entirely. You could waste valuable time and money.
But the good news?
Once you find where your audience is located, you’ll have an unrestricted line of access to your best-fitting customers!
So we’ve compiled the best ways to reach your target audience below. To help keep things simple, we’ve categorized them based on age.
Baby Boomers
In-Person: The Baby Boomer generation tends to favor speaking with you directly before making any kind of purchase or sign-up.
This makes scaling a little slower, but still well worth it.
Baby Boomers are more likely to visit your shop than online, typically to ask questions and get a feel for if your customer service is up to scratch.
Facebook: However, Baby Boomers are still very active on Facebook. This can be a great place to reach them, and let them know they can learn more about your business online.
They are typically more willing to engage on Facebook as well, while younger generations may see speaking with a business or engaging with an ad as “uncool.”
Lastly, Boomers are the most likely to give you their contact details for further conversation – so great news if you need lead generation!
Millennials
Instagram: Millennials are infamous for being the least likely to engage in any sales or marketing attempts by businesses.
This is because they are firmly invested in personal privacy. They have grown up and matured in the digital era, so they can spot an ad from a mile away.
However, many Millenials spend their time on Instagram. Provided your content is high-quality and authentic, this platform is still a fantastic way to reach them.
Gen Z
TikTok: Gen Z is by far the most unique audience to reach online.
Firstly, they are highly trend-based which means your strategy must be constantly evolving.
Next, they are exceptionally resistant to traditional sales and marketing; if your strategy does not engage them in an authentic manner, there’s no hope.
Where does TikTok come in?
Gen Z accounted for over 87% of online sales from TikTok in 2023.
The surprising part?
These sales all came from influencers: so get negotiating!
Business Owners
Trust: There is nothing more valuable to business owners than trust.
Typically, this comes in the form of a referral. Referrals account for a large portion of B2B sales.
A business owner will want to know they can trust you to work on their business as though it were their own.
When it comes to sales and marketing, this means this target audience will require multiple meetings, follow-ups, and a significant time investment.
LinkedIn: Business owners are also the most likely to be active on LinkedIn and respond to sales and marketing attempts.
Following on from the previous trust point, LinkedIn is a great way to show transparency:
Business owners can view your work history, previous clients, and work experience and learn more about how your business interacts with clients!
Now, Where Are Your Finances Hanging Out?
Alright, so now you have unfiltered access to your perfect customer.
Just by reaching them where they hang out will give you an edge over your competition; they’ll be aware of you more acutely than your competitors.
But what’s the next step?
Well, it’s making sure you have the finances in place to keep pursuing new customers of course!
At The A Firm, our expert team can help you grow your wealth year after year. So give us a call today!