Graphic designers are a powerful force in making a difference between your business and your competition when customers search for you.
When you have brand new prospects arriving on your website, seeing your ads, exploring your social media, then you really only have a few moments to impress them.
It’s in this crucial window that graphic design can help you come out on top.
But – as with everything in business – there is a time and place for it.
So here’s how you can use a graphic designer to get more customers!
Graphic Design Your Ads To A Whole New Level
The most obvious way to use a graphic designer to your advantage is in your digital ads.
Although there is a time and place for it, generally speaking it’s usually a good way to sharpen your advertising.
When:
- If you are running a promotion or special campaign that you want to give an extra Oomph to.
- When your existing ads are slowing down or not delivering results
- You’ve A/B tested and know that audiences prefer graphic designed ads
How:
- Ask your graphic designer to create social media ads: these are the ads that benefit the most from design elements
- If you’re running email marketing campaigns, then make sure to upgrade them with professional designs. These should showcase your promotions and hero product
- A graphic designer can help you improve the branding of your advertisements. Things like making sure your logo is in sight, but not obtrusive, making sure color pallets match, and so much more.
Bring Your Stories To Life
Sometimes you have to paint a narrative for your potential customers. It could be an emotional story of the founding of your business or a witty how-to of your product or service.
And nothing – quite literally – paints a story better than actually seeing pictures of it.
Or in this case graphic designs of it.
A graphic designer can bring your stories to life and evoke your customers heartfelt emotions.
Regardless of why you need a story, it’s proven time and again how powerful stories are at piquing and holding your audience’s interest.
And when your audience is busy forming a connection with you, they’re ignoring your competition.
When:
- If you want to infuse your advertising with an emotional touch
- When you want to tell your customers why you’re improving their lives
- You want to bring a real depth to your product or service, beyond simply just a thing to sell
How:
- Ask you graphic designer to align their designs with your brand’s story
- Some graphic designers are also skilled motion animators, who can bring your pictures and stories to life. They could bring a valuable edge to your brand story
- Sit down and talk with your graphic designer. Give them source material – something that inspired you to start your business – or work together with them to inject your voice into their designs
When Customers Judge Your Cover, Make Sure It’s A Good One
Sometimes – in fact, a lot of the time – new customers will judge a book – your business – by its cover.
So you’ll want to ensure you’re giving them a first impression that speaks volumes to your quality and professionalism.
The fastest – and most effective – way to do this is with graphic design elements infused throughout your business’s cover!
When:
- When you feel as though your business is ready to reach the next level
- If you’re trying to win over a new caliber of clients
- When you think you’re business is in need of a rebrand or modern update
How:
Nowadays, websites are very easy to build.
But, many business websites feature ‘stock photography.’
Although convenient, wiley customers can tell the difference between stock photos and professional graphic designs a mile away.
Worse, it makes your business seem just like the rest.
But using graphic design on your visual content signals to your future clientele that you’re serious and professional about the details.
You’ll be placed leagues ahead of the boring stock photography of your competitors and may even land some new clients.
Specialists Are A Powerful Tool For Your Business
A qualified graphic designer can single-handedly elevate the image of your brand to a whole other level.
Your business will appear more professional, qualified and unique compared to your competition when done right.
The reason graphic designers can do this is because they are specialists in their field.
Just like at The A Firm we’re specialists in saving you time, money and stress when running your business. Need a professional bookkeeping service? Then book in your free meet and greet with us today!