Artificial intelligence is the hottest topic of 2023 – and for good reason.
From LinkedIn posts to newsroom exposes. From cries of a robot uprising to fast-learning business owners increasing their profits without lifting a finger – everyone is talking about one thing.
The latest breakthrough in AI technology: ChatGPT.
You’ve likely already heard of this AI, but how can you benefit from using it? Should you even bother to use it? Are business owners really multiplying their profits from a completely free AI software after just one month?
We’re going to answer all three of those questions in this blog!
First Up: What Is ChatGPT And How Is It Different From Regular AI?
ChatGPT is the latest AI to be featured on the popular AI website OpenAI.
It uses the coding language OpenAI to create a conversational artificial intelligence that is capable of trawling the internet to answer questions.
It can compile this data into a human-like response via a chatbox with you.
ChatGPT is different from regular AI because it is:
- Free to use – for now
- Has access to a much broader range of data compared to previous AI
- Possesses a tone of voice, intelligence, and understanding very akin to a human being
- Can be integrated easily into your current business practices
So, what can you use it for? How can ChatGPT deliver direct results for your business today?
Well, some of it’s beneficial applications include:
Take Your Content Creation To The Next level
Content creation is undoubtedly ChatGPT’s strong suite.
You can simply ask the AI any question, such as:
Can you please write me a blog on why it’s better to hire a professional plumber compared to DIY?
ChatGPT will then write you a fully formed blog, based on the word count you specify.
Obviously, the benefits are tremendous:
- You can do in mere seconds what might take you or a copywriter hours to do
- This blog will be created totally free
- You can adjust the length to fit your desired word count
- You can seriously ramp up your content generation capabilities
Now, there will be some drawbacks to this hypothetical blog.
For one, ChatGPt can only compile and curate information. It may be able to write a very comprehensive blog about why a professional plumber is the best choice. But it won’t generate any new information that is not already out there on the web.
And of course, despite it’s language being remarkably close to that of a human’s, there are still telltale signs that a person did not write the blog.
You still can’t beat a personal touch!
Hack Into Super Charged Email Marketing
Because ChatGPT communicates to you in a conversational tone, it makes this AI perfect for writing email marketing templates.
Simply ask the AI to write you a cold outreach email, sales letter, or proposal, and it will scour the intranet for data on how to write the best of each.
You can then feed this template into your CRM or email database to send out.
You can also ask ChatGPT to customize each email to different customers. Some examples are:
- Brand new, potential customers
- Recurring & loyal customers
- Audiences who are under the age of 25
- People who speak French, love camping, and drive a mercedes
(The last example shows how niche – and ridiculous – you can get)
Thus, saving you countless hours writing the emails yourself. It really can help automate parts of your business that may be taking away time from more important ventures.
Can You Believe Social Posts & Reviews May Be All Written by AI?
It was always going to come down to this: social posts!
Regularly and consistently posting to your business’ social media is one of the most effective ways to grow your audience.
The trade-off? It’s time consuming, trend-based, and many business owners find the process tedious and enjoyable.
ChatGPT comes in by generating all your social media captions – but did you think thats all?
ChatGPT can actively respond to all of your Facebook & Instagram comments – and even negative Google reviews!
Simply copy and paste the comment and/or review into the chat box – if you’re stumped for how to respond – and the AI will generate a sensitive, human-like response.
This can help you deal with tricky customer reviews and ward off brain-drain from answering comments all day.
If Only There Was Something Even Better Than AI…
AI is powerful because it can help you automate manual tasks and reduce excessive from hiring another team member.
But do you know what else saves you time and money?
You guessed it: hiring an accountant!
Our bookkeeping team can help grow your profits with strategic planning and tax assistance. So give us a call today!