In today’s day and age a website for your business is essential, but not always enough.
With so much competition out there, your website needs to be outstanding to cut through the noise and establish your business in your audience’s mind.
Wondering what makes a great website? We’ve got you covered!
Our award-winning bookkeeping and accounting team has worked with hundreds of businesses. We’ve collected the top denominators that make your website stand out. Read on!
#1 The Homepage: Your Business At A Glance
Your homepage is your business’s first impression on potential new customers.
Therefore, you should make every effort to ensure it’s a good first impression.
You should put your best content forward (images, videos, testimonials, copy) and ensure that your audience can at a glance what it is that you do.
You also need a strong hook: most of the traffic coming to your homepage will be people in research mode. They won’t necessarily be ready to buy from you: you’ll need to convince them here, at the page first – or at least convince them to read on.
The best websites will feature a showstopper on their homepage. This is something that really makes the business standout.
It could be a:
- Professionally shot video
- A high quality header design
- A news piece featuring your business
- A catchy and instantly recognisable slogan
- Your hero product / service in use
#2 Really Connect To Your Audience With An About Us Page
Too many websites overlook the “About Us” section completely. Others view it as a simple box to check.
Don’t be fooled: this section is one of the important parts to nail for your website.
With so much competition and options out there, audiences are looking for something special to make their decision easier.
As it turns out, customers love to hear your story and put a face to the name.
Many people are tired of buying from large corporations that do not readily show the faces of their team.
But if you tell your story, introduce your team and really try to connect with people, then you’re all but guaranteed to resonate with people. You might even touch on a few heartstrings and emotions, too.
People are much more likely to buy from someone they know, even if it is just from a picture on their screen.
#3 Your Secret Weapon: Landing Pages
Are you marketing your business through online ads, or even posting organically on social media?
It may not seem like a big difference, but which part of your business you link to makes a huge difference.
Linking to your homepage in your ads or posts is certainly better than nothing. But it will usually cause lead drop-offs.
This is what happens when a lead is ready to buy, but is forced to navigate through your website instead of instantly finding what they need. Sometimes, leads can get distracted, stepping away from their phones or computer and forgetting what they were doing on your website in the first place.
A landing page on the other hand, is your secret weapon. It should be hyper focused on one product or service and conveniently display exactly what your lead is looking for.
This will minimize the chance for your lead to “slip through the cracks” and increase your conversion rate.
Did you know that landing pages can increase your sales by a whopping 87%?
The hallmarks of a great landing page are:
- A single hero product or service to streamline your audience’s attention
- If you’re offering a service, you should have a lead form to capture lead’s details (email, name, phone number, etc)
- If you’re offering a product, you should have a discount or “lead magnet” of some kind (a free Ebook, case study, or money back guarantee.)
- A high-quality, professional design
- Keep it as short as possible: the less your audience has to scroll, the better.
The Anatomy Of A Great Business
Now that your website is all sorted, we’d like to offer one more piece of advice: in our experience, the most successful businesses all had their finances under control.
And who better to help manage, analyze and even grow your finances than Australia’s most trusted accounting firm: The A Firm!
Give our director a free call today to help grow your business to new levels of profit.