Email marketing has become an extremely trendy topic in modern business – almost everyone is slinging it around on LinkedIn.
But is there any substance behind Email Marketing? Can it really work for your business?
Let’s put those suspicions to rest: email marketing is by far one of the most powerful methods for growing your profits.
It’s a direct line of communication to your most loyal customers – the very people who signed up & asked for more of you.
So read on to learn how to use email marketing for your business!
Have An Upcoming Promotion? You Just Struck An (Email) Goldmine
Email marketing truly shines brightest just before, during, and slightly after promotions, events and special announcements.
When it comes to communicating with your customers – real, authentic communication; we’re not talking about just dropping off a flier and doing a runner here – there is no faster & trusted method than email.
It’s a great way to remind your existing, past & prospective customers that a Black Friday sale – for example – is just around the corner.
Sending out an email blast will also let you gauge your audience’s excitement for the promotional event.
For example: if click through rates and email open rates are high, you’ll know there’s a good chance the sale will be good. This will give you the edge on the competition with key insights!
Communication Is King – When It’s Brief & Consistent
It’s no secret that keeping an open line of communication with your existing customers builds their trust and respect in your brand.
It’s also a great way to ensure they’ll refer and champion your business to their own network.
But if they don’t hear from you for weeks months or even years, how can they be expected to keep you front of mind when they need your service? Or if they’re asked for a referral?
Email marketing keeps you front of mind so you don’t miss out on key moments like this.
Of course, you absolutely need to email your audience in a way that is respectful of their time and E-boundaries.
The last thing you want to do is be sending an email every single day and annoying them into unsubscribing from you. When emailing: less is more!
A Small Team Can Lead To An Avalanche Of Sales
Just like you would hire a builder to build your dream house or a mechanic to fix your car, there are plenty of marketing specialists out there who will help you build the perfect email.
You may want to consider the following experts to help build your email templates:
1. Copywriter: all emails are essentially words. So, make sure you have the most compelling and authentic words in your email. A copywriter will help you iron out the message you’re trying to send and do it in a way that returns maximum sales & conversion rates.
2. Graphic Designer: Emails aren’t just about words, you know! Savvy business owners know that it’s far easier to show – rather than tell – clients about their product or service. A graphic designer can make your content look stunning and engage audiences who open your emails, leading to more sales!
3. Email Designer: An email designer is an expert who will create & optimize your email “flow.” “Flow” being the follow up email/s to your first email. And of course, different email sequences for people who did or didn’t open your first email. An email designer will ensure your emails are done respectfully and close the sale on those fence sitters who don’t respond to your first email.
Keep Your Lists Clean But Separated!
Segmenting your audience is a best kept secret in the marketing world: after all, it’s one of the most powerful ways to get the most sales out of your contact database!
Segmenting simply means categorizing your contact list. For example, you could split your customers into the following audiences:
- Added to cart but did not buy
- Bought from my business multiple times
- Opens all emails but doesn’t click anything
- Mother over the age of 45
- Sports shoe enthusiast but hates yoga
- Comments on my social posts but doesn’t open emails
Using these differentiators, you can send personalized emails to each group, rather than hitting all of them with the same generic email.
When it comes to email marketing, customers want to feel like they’re being sent a personal message. Not one of a thousand emails your automated system sent out.
Plus, going through your contact database in this way is a great way to get to know them. You may even find some new audience insights!
Emails Aside; Let’s Talk Finances
Now, there’s only one downside to email marketing: it might just make you more profits than you know what to do with!
Our bookkeeping team and CEO Annette are more than qualified to help you plot the best path forward for your business financially.
Book your free meet and greet today!